Chapters 03 & 04
Rolf's Points
(What's mentioned in the book)
History of the news:
The Invention of News: How the World Came to Know About Itself
by Andrew Pettegree
Anything that might pique reader's interest and boost sales was considered newsworthy by the publishers, regardless of whether it was actually important. This fundamental fraud - the new being sold as relevant - has persisted to this day.
- Rolf Dobelli
Vale's Points
(What's supplemented when Vale was reading)
- Many phenomena in life tend to be explainable through historical reasons or convention, why things are done a certain way.
- Focus on the WHY of avoiding the news rather than the HOW.
We need to convince people that the news is bad and once they've truly believed it, they will figure out the HOW naturally.
- Be aware that most online material is some form of marketing, examine the Purpose of the content - PAMOS - Purpose, Audience, Message, Outcome, Support